DSM USA is the regional identifier for Greater Des Moines (DSM). DSM USA is a bold statement to the world: This is a welcoming, diverse and vibrant community with affordable and accessible amenities for residents and businesses. This regional identifier is the result of significant quantitative and qualitative research.

The Partnership will champion the DSM USA message, and encourages its Investors, its more than 6,100 Regional Business Members, 320+ Investors and DSM USA Ambassadors to help share the region’s story with one voice.